“As someone who has not grown up in the US, I had not seen a football game until I was 29. Once I understood the game, I was hooked. Later I had the privilege to meet people like Fran Tarkenton, Roger Staubach and Terry Bradshaw who applied the rules of the game to a second career that led them to far greater success. Bob Beck has extracted the success DNA from the game of football and cloned it so it can grow into a winning game plan in the reader's conscious mind. It's a book worth sharing with people who want to transform and grow and enjoy their life to the fullest.”

~Gerhard Gschwandtner
Founder and Publisher Selling Power
Winner of 3 Gold Awards American Society of Business Publication Editors